Media Training

Preparing spokespeople in the c-suite and senior leadership

A well-delivered media interview isn’t luck. It comes from preparation, practice and control.

Interviews are an opportunity to build your brand, set your agenda and differentiate yourself from your competitors.

When managing issues or crisis, an expertly delivered interview can make, break or change the direction of the story - and the development of the issue itself.

Interviews are not be to be feared and I believe absolutely everyone can improve and gain confidence with media training.

Tailored training

Media training is tailored to your organisation and goals. I will research your sector, your business, each delegate and the relevance of your organisation to the news agenda and topical issues of the moment. I will work closely with you and/or your communications team in advance to curate the session and agenda.

Content can include principles of great communication, miscommunication, messaging & narrative development as well as theory, tips, tools and real-world examples to apply.

I bring a professional cameraman to training to mock up interviews like the real thing and then playback so you can see the progression as we critique and refine throughout the day.

By the end of media training, delegates will:

  • Discover the core principles and essential components of effective communication, in order to deliver interviews with confidence and impact.

  • Have had lots of practice on camera, with interviews mirroring real-world scenarios and topics applicable to the interviewee.

  • Be better positioned to manage and maximise media interviews and other speaking, panel, or commentary opportunities.

  • Be more equipped to handle interviews in reputational issues or crisis situations.

  • Feel empowered, engaged, and motivated to drive impactful media opportunities for their business.

  • Have greater self-awareness of their own abilities and identify areas of opportunity going forward.

Sessions will be energising, discursive and interactive. I know it is challenging to take a day out of the diary for any training, so your commitment will be matched by my commitment to make the day memorable and valuable to you and your business.

Training includes:

  • Free 1hr call to advise and assess your needs.

  • Detailed discovery session to tailor training.

  • Full-day of tailored, face-to-face training for up to five senior leaders (half-day can be discussed).

  • Ongoing consultancy with PR/Communications Director.

  • Take-home training materials and detailed interview feedback for all delegates.

  • Post-session assessment.

Endorsements

  • “I would highly recommend Lorna as a partner for support with specific media engagements or more general media skills training. Sessions are always delivered with a personalised and flexible approach and Lorna’s ability to solve problems and think creatively is invaluable in helping distil key messages for media consumption. Thank you Lorna – you are amazing."

    Shaun Morton, CEO, On the Beach

  • "Lorna delivered an impactful media training day for our directors. Her influence and expertise have made such a positive impact not just in how we approach media interviews but on our communications in general with all audiences. Lorna brings great experiences, common sense, a health dose of honesty and plenty of enthusiasm. The session was well planned, pitched and paced. We have a follow-up session booked and look forward to continuing our journey with Surge and Lorna. Would highly recommend!”

    Laura Carter, Communications Director, Homes for Students

  • “Vypr is growing quickly and with that came the need to profile our Exec team and secure more media opportunities. We wanted top quality training to build confidence and refine our messaging - and Lorna absolutely delivered. She was engaging, thorough, and well-researched, making the sessions both insightful and enjoyable. Lorna worked brilliantly with our Execs and off the back of the training, we’re already placing more media opportunities with confidence. It even helped us clarify our own messaging. We can’t thank Lorna enough and look forward to working with her again in the future!”

    Lauren Metcalf, Brand Marketing, Vypr