Reputational Issues & Crisis
Training for senior leaders
Feel empowered, engaged and equipped to confidently deal with a crisis
Are you the CEO or Managing Director of a travel, hospitality or leisure company? Do you feel under-prepared to lead your organisation through a reputational crisis and/or handle intense media scrutiny?
Are you a Communications Director and feel out of your comfort zone in a crisis? Maybe you're concerned that the business is not fully equipped to handle an issue that could capture the attention of the media?
Are you a Head of Brand or Marketing and worried about how you will protect your brand when in the firing line?
The travel, leisure and hospitality industry is unpredictable and ever-changing. Recruitment challenges, cyber-security and the rising cost of doing business is leaving businesses more vulnerable to issues and crisis.
How you manage a reputational issue or crisis can make or break your organisation’s long-term commercial viability. Managing it well can protect your ability to operate, remain competitive and attract / retain talent.
It can be the difference between survival and collapse.
A business that’s prepared and proactive approach in its approach to crisis will save significant time and financial investment. It will help you gain control and give you more chance of achieving neutral or even favourable media headlines.
A business that waits for crisis to hit and fire fights its way through, stands to lose its biggest asset - reputation.
Training: Preparing for Reputational Issues & Crisis
By the end of my training, leaders will;
Understand the significance of reputation management to their business and their role in a crisis.
Have a firm grasp of the key communications principles, techniques, tips and best practices to guide them through.
Be aware of the gaps or vulnerabilities in their business today so they can put pre-emptive plans and processes in place.
Have hands-on experience in a simulated crisis exercise.
As a result, their businesses will;
Be protected and prepared for any potential negative media exposure - no matter how short notice.
Retain their workforce and employee favourability through aligned messaging and effective communication in challenging times.
Maintain positive sentiment with customers, suppliers, partners and investors who receive a balanced story rather than scaremongering headlines.
Book a free, 1-hour consultation today
Training includes;
Free, 1-hour consultation to advise and assess your needs.
Detailed discovery session to fully tailor training.
Full or half day of face-to-face training for small groups of senior leaders.
Ongoing consultancy with PR/Communications Director to ensure training meets the needs of all attendees.
Take-home training materials for all attendees.
Post-session assessment to advise on next steps to prepare for crisis.
Endorsements
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“Crisis management comms is something few 'PR' and comms people can do exceptionally well, but Lorna has shown she can do this and displays the right balance of curiosity, compassion and command of the situation. Lorna challenged where necessary to get the right outcome and engaged confidently and credibly with all stakeholders.”
Jamie Queen, Chief Commercial Officer, Buzz Bingo
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“Lorna’s reputation, issues and crisis management training for hotel General Managers and our senior leadership team regarding interacting with the media (of all sorts) and particularly in crises situations was fantastic, it was engaging and insightful, the feedback from all the team has been super and we feel so much more prepared.”
Peter Hales, Managing Director, Michels & Taylor
